10 Real Estate Negotiation Strategies From An Expert

10 Real Estate Negotiation Strategies From An Expert

Starting on the journey of buying or selling a house is exciting and, at the same time, can be a bit intimidating. One of the most challenging parts is negotiating the best deal possible. According to RocketMortgage, it's perfectly acceptable to make an initial offer that's as much as 20% below the asking price. This is just one of the many real estate negotiation tips to help you get the best deal possible.

Swift Takeaways about Property Bargaining

  • As noted by the National Association of Realtors, about an eighth of home buyers are primarily seeking assistance with price negotiation from their real estate agents.

  • More than half of all buyers credit their real estate agents for securing better terms in the sales contract and improving their understanding of the search areas.

  • A recent study indicates that the vast majority of sellers, approximately 95%, claim that home buyers requested an inspection.

  • About two-thirds of sellers ended up negotiating on repair work after the results of the home inspection were discussed.

Techniques for Effective Property Negotiation

Hold your cards close

It's essential in the negotiation process to maintain some degree of mystery about your intentions. Revealing too much too soon can put you at a disadvantage at the negotiation table.

Make use of additional items

Using inclusions as part of the negotiation strategy can sometimes make the difference in getting the best deal in real estate negotiations. This can include appliances, furniture, or other aspects of the home that the seller may be willing to leave behind.

Speak in a positive manner

Affirming language is a vital tool in real estate negotiation tactics. It can lead to better outcomes by making the other party feel respected and heard, facilitating a smoother negotiation process.

Non-verbal communication matters

Facial expressions and body language are crucial in setting the tone of real estate negotiations. A warm and friendly demeanor can make the other party more receptive to your propositions.

Begin with a reasonable offer

While it's natural to try to get the best deal possible, starting too far from the market value may alienate the other party. Ensure your initial offer is close to the market value to keep negotiations on track.

Information is power

Thorough research is a key real estate negotiation tip. Knowledge about the local market, the property's history, and comparable properties will give you a competitive advantage.

Keep your emotions in check

Negotiations can be an emotional process. However, keeping emotions under control and maintaining a positive outlook can improve the negotiation outcome.

Face-to-face or verbal communication

Meeting in person or by phone can sometimes be more effective than written communication. Non-verbal cues and tone of voice can add depth to the discussion and lead to better understanding.

Always have an alternative

Having a backup plan can give you peace of mind during negotiations. It can also prevent you from accepting a bad deal because you feel you have no other options.

Know your limits

While it's crucial to strive for the best deal, it's equally important to recognize when a deal is not worth pursuing. If negotiations become too difficult or the other party's demands are unreasonable, it's okay to walk away.

Components open for Negotiation during Property Transactions

Cost of the house

The sales price is the most obvious factor for negotiation in a real estate deal. Both the buyer and seller should feel that the final price is fair.

Expenses related to closing

Closing costs, including fees for the mortgage lender and other administrative fees, can be negotiated between the buyer and seller.

Finalizing date

The closing date can be adjusted to meet the needs of both the buyer and the seller, and is a part of the negotiation.

Repairs on the house

If a home inspection reveals necessary repairs, the cost of these repairs can become a point of negotiation. The seller may agree to cover the repair cost or reduce the sales price accordingly.

Household appliances

Appliances can be a surprising point of negotiation. The buyer might request that certain appliances be included in the total sale price.


Furniture, especially if it's custom-made for the home, can also be a point of negotiation. The seller might be willing to include furniture in the deal, reducing the buyer's need to purchase new items.

About Beach House Realty

Beach House Realty is the brainchild of Kevin Bergin, who has spent over ten fruitful years as a resident of Long Beach Island (LBI). His love for the place transformed his summer retreat into a permanent home, marking the onset of his journey into real estate.

The journey began earnestly at Diane Turton's Manahawkin office, where Kevin Bergin crossed paths with Kevin Farnung, birthing the highly regarded Sold By 2 Kevins (SB2K) Team. Today, the SB2K team's reputation stretches beyond Ocean County, built on the foundations of their vast management and marketing experience.

A firm believer in community involvement, Kevin is one of the founding figures of the LBI Chamber of Commerce. He has often been at the helm of this organization, serving multiple terms as president. His memberships extend to the Galloway National Golf Club and LBI National Golf and Resort. He played a pivotal role in the acquisition of Sea Oaks by the current proprietors, and he was privileged to take the first swing at the newly formed club.

Within the confines of Beach House Realty, a recent internal survey revealed that the real estate professionals described their work environment as "collaborative, nurturing, and innovative." This speaks volumes about the company culture that Kevin has worked to create.

Kevin's philosophy hinges on the belief, "First, you have to care about what you're doing, or it will all fall apart." With this guiding principle, Beach House Realty aims to help clients find their new homes, where they can create lasting family memories.

Their masterpiece will leave you breathless, with unparalleled ocean views and immediate access to pristine sandy beaches. Crafted with an exquisite touch, this house has high-end finishes and elegant furnishings. The architectural design leverages an open floor plan, inviting a flood of natural light. Generously sized windows frame captivating ocean vistas, making it a sight to behold.

Equipped with a gourmet kitchen, cozy bedrooms, and spa-like bathrooms, it's the perfect place to unwind after soaking up the sun on the beach. The outdoor space is nothing short of a sanctuary, boasting a private pool, hot tub, and an outdoor kitchen - an entertainer's dream. This home embodies luxury beach living, offering an experience of upscale vacationing for those who appreciate the finer things in life.

If you're embarking on the journey to buy or sell a home, or if you're seeking insights into the Long Beach Island real estate market, feel free to reach out to Beach House Realty today.

Work With Us

Beach House Realty is a boutique real estate brokerage located in Ship Bottom on Long Beach Island. We have a combined experience of over 100 years of selling and listing homes on Long Beach Island, NJ.

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