With over two decades of success redefining New Jersey’s luxury waterfront market, Deborah James brings unmatched experience, creativity, and precision to every project she touches. A powerhouse in real estate development and marketing, Deborah has been instrumental in shaping some of the Jersey Shore’s most exclusive coastal communities, from South Beach at Long Branch to Southbank at The Navesink and Brant Point in Atlantic Highlands.
Deborah first made her mark by spearheading the first major redevelopment project in Long Branch, NJ, acquiring six prime lots, securing a 10-year tax abatement, and assembling a world-class team of architects, builders, and designers. Her leadership, vision, and understanding of both design and market demand have earned her recognition among RealTrends Verified’s Top 1% of Agents Nationwide (2024 & 2025) and the Wall Street Journal’s Elite 100 “Best of the Best” Agents in America (2025).
Known for her ability to brand, position, and sell high-end properties with compelling narratives, Deborah has developed full-scale marketing strategies for multi-million-dollar projects, including scripting websites, producing video tours, and leading sales teams that consistently exceed expectations and price points. Her work at South Beach at Long Branch set new records, selling over 51% of the project before a model was even complete, and established her as a trusted expert in luxury new construction and waterfront development.
Beyond her sales achievements, Deborah is the Founder of James Capital Investments, LLC, advising on waterfront real estate investment and development strategies throughout the region. She holds degrees from Montclair State University (B.A. in Psychology & Marketing) and Columbia University’s Graduate School of Journalism (M.S.), with doctoral studies in leadership and business at Seton Hall University.
A former Emmy-nominated host of “The American Dream TV”, Deborah brings a storytelling mindset to her work. Producing and hosting lifestyle segments that spotlight community, architecture, and the people behind New Jersey’s most beautiful properties.
When she’s not guiding clients or shaping new projects, Deborah can often be found on the golf course, collecting fine art, or enjoying time on the coast she’s helped define.
Looking to buy or sell on Long Beach Island? The Beach House Group has over 100 years of combined experience. From waterfront homes to year-round living, our agents share local insight to guide you every step of the way.
Properties include waterfront homes, beach houses, vacation rentals, luxury condos, and traditional single-family homes across Long Beach Island listings.
The Beach House Group has over 100 years of combined experience selling and listing homes on Long Beach Island, NJ.
“Expect genuine local expertise.” Agents pair hands-on guidance with intimate knowledge of LBI’s neighborhoods to help you find a home that fits your lifestyle.
Yes. The team assists both buyers and sellers with pricing, marketing, inspections, negotiations, and closing transactions.
Pricing reflects recent comparable sales, property condition, water or bay access, neighborhood amenities, and demand seasonal shifts.
Listings feature professional photography, featured listings on the website, targeted online promotion, and SERHANT’s network exposure.
Yes. Beach House publishes featured and sold listings across LBI, including waterfront and luxury homes, for client comparison.
Each agent’s profile page gives direct phone, email, and license details. You can request a consultation or schedule property viewings.
Expect coastal living: sandy beaches, relaxed seaside culture, water sports, boardwalks, local restaurants, and boutiques. Amenities vary by town—from Ship Bottom to Harvey Cedars.
The Beach House Group | SERHANT. is a boutique real estate brokerage located in Ship Bottom on Long Beach Island. We have a combined experience of over 100 years of selling and listing homes on Long Beach Island, NJ.